10 Revenue Models for Media Businesses | Make it in Media

Skip links

Book in your FREE no obligation readiness chat!

Free E-Guide

10 Revenue Models for Media Businesses

Media is ever-evolving (digital disruption? absolutely!) which means there are plenty of innovations and new revenue models you can adapt for your business. Here are 10 revenue models to consider – some of which I’ve used in my businesses and some I wish I’d adopted earlier!

Name*

Hi, I'm Chris Edwards.

I am an award-winning entrepreneur, founder, digital educator, coach and speaker who loves helping other entrepreneurs maximise their commercial opportunities!

I am passionate about media, and have created 4 media companies and 6 event concepts in the last 12 years across 4 countries (Singapore, Hong Kong, Bali and Australia) - so I know what it takes to create a dynamic start-up with explosive growth. If you are looking to harness the power of digital for your media start-up, let me guide you through the fundamentals, nail your revenue model, avoid the pitfalls and set you up for success.

Make it in media and turn your publication into a sustainable and profitable business.

Let's work together

Do you have a great concept but haven't got enough revenue streams yet?

Has your growth stalled or are you struggling to get the traction you need?

Are you worried that you might not understand the fundamentals of running a successful media or events business?

Book in for your free, no obligation chat.

Love Note!

Chris came into our business at the perfect time; we were exhausted by the nature of juggling a startup and young families and needed a clear strategist (and mind) to help us move forward. Chris has a wide range of lived-experience when it comes to media start-ups which is hard to find. This course would be invaluable for anyone in a media start-up or thinking of starting a publishing business.

‐ Louise Bannister
Founder & Publisher
Lunch Lady Magazine

Two hours with Chris has given me more clarity, confidence and realistic goals than I gained from a group mentoring program with a world renowned publisher. Chris is generous with her knowledge and really understands the challenges of media businesses from the ground up. I cannot wait to deep dive into this course with Chris.

‐ Kimberley Furness
Founder & Editor
Oak Magazine

I engaged Chris to wrangle the commercial strategy for an emerging publisher in 2020 and couldn't be more grateful for the direction and leadership she provided. The task wasn't easy or pretty, but Chris jumped in and was quickly able to diagnose leaky buckets and troves of opportunity across digital events, partnerships and more efficient financial modelling.

‐ Odette Barry
Founder
Odette & Co

I have worked closely with Chris and she is a powerhouse & savvy media leader. She can see revenue opportunities, workflow efficiencies and knows how to build a stellar A-grade team. Anyone who joins this course is going to walk away with a whole new understanding of media, a new confidence in their business strategy and the ability to have a clear path for their success.

‐ Leana Rack
Partnerships Manager
The Finders Keepers Markets

9-week Make it in Media Business Program

Have you started a media, events or publishing business but are struggling to get traction? Do you have questions around finances, pricing, distribution, marketing or how to resource your business? Perhaps you want to avoid all the pitfalls of starting a business in an industry you are unfamiliar with, or perhaps your knowledge is lopsided (you know one side of the business but need help on the other side)?

Make it in Media is a 9 week live online course (so you can do it anywhere!) designed for small business owners or creatives that want to make it in the media industry.

Over the 9 week course you will learn

  • How to nail your unique positioning
  • How to maximise your revenue opportunities
  • Financial models and critical KPIs
  • How to determine what resources you require, and when you need them
  • How to build an audience
  • How to scale your media business
  • Receive personal one on one coaching from Chris
Make it in media with Chris Edwards

What will we cover?

1

Ready to Make it

  • Creating a media brand
  • Understanding and articulating your audience avatars & why it's important
  • Understanding the drivers of profitability
  • The weekly business KPIs you need to watch
  • Your 12 month roadmap
  • Your entrepreneurial mindset
2

People & partnerships

  • How and when to hire
  • How to attract the right people for your business
  • How to manage freelancers, creatives & suppliers
  • How to avoid scary invoices & unnecessary conflict
  • Navigating partnerships
3

Sales strategy

  • Revenue streams & how to determine what is right for your business
  • Pricing strategies
  • Pricing tiers - creating products that serve different client types
  • How to attract large sponsorships & how to keep them
  • Sales relationships & managing sales teams (even if you hate sales)
4

Distribution & Audience Growth

  • What are the key distribution channels, and their pros and cons
  • How to build your physical distribution
  • Digital distribution
  • Marketing strategies to consider
  • Email marketing
  • SEO
  • PR & self-promotion aka putting yourself out there!
5

Finance

  • Drivers of profitability
  • Audience to revenue calculations for digital and print
  • Fundraising
  • Budgeting, forecasting & monthly P&L
  • Managing cash
  • Money mindset
  • Financial support
6

Bonus

But wait, there's more!

One on one coaching

You will get 2 x 60-minute coaching sessions with Chris, where we can workshop your specific business challenges

Industry experts

You will get to join 2 x industry sessions where you will meet other founders who are running successful media businesses and an award-winning digital educator and SEO expert - where you can ask them anything!

Bonus: Industry Expert Q&A Session

Kelley Sheenan

Founder and Editor-In-Chief
Peppermint Magazine

Founder, publisher and editor-in-chief Kelley Sheenan started Peppermint way back in 2008, Almost ten years later, Peppermint is now the leading sustainable fashion and lifestyle magazine in Australia and beyond.

Kelley Sheenan
Kate Toon

Business Coach, SEO Lover, Copywriter Podcaster, Speaker, Author, Hula Hooper

Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.

Kate Toon

You'll walk away with...

  • A clear roadmap of how to make it happen
  • A strategic sales pitch for your business
  • A revenue plan for your business
  • The tools and techniques to build a profitable media business single handedly
  • The short-cuts I have learnt over the last 12 years
  • Understanding of all the elements from planning, people, marketing, finance, content and sales to set your business up for success
  • A community of small media owners who have your back!

Take away!

Make it in Media course takeaway

Your investment

Giving yourself knowledge, community & one on one coaching is one of the best ways to invest in yourself, your lifestyle and your business.

Next program starts 1 March 2022.

OR
Are you ready? | Make it in Media

Are you ready?

  • Do you have a media or events business concept?
  • Do you know how to create content but lack the knowledge of how to monetize it?
  • Do you have an amazing concept that you need to stress-test and figure out the right revenue model?

Sounds like you are ready for some knowledge, community support and one on one coaching to get you to the next level!

Not sure if you are ready?

Book in for a chat with Chris

Why work with me?

Chris Edwards | Make it in Media Hi I’m Chris, I am the Founder & CEO (and sole-owner) of Honeycombers, HoneyKids Asia and Digital Collective Asia. Right now, my businesses enjoy an audience of over 1 million readers each month and consistently makes a 6 figure profit.

I am a passionate and enthusiastic entrepreneur, digital educator, business coach and business owner with over 15 years in the industry.

I started my first media business when I was 29 years old in Singapore, and whilst I had a background in marketing, and had worked as a General Manager for a publishing company - there was such a massive gap in my knowledge of running my own media business. You don’t know what you don’t know right?

When I started my business I just wish that a course like this existed, a course designed to not only help you avoid the pitfalls, but also create a community of other entrepreneurs to lift you up, provide support and help you thrive in your new media business - so you can make it in media!

Are you ready to back yourself?

FAQs

Why group mentoring?

I believe in live calls (no pre-recordings here) and creating a small community of like-minded entrepreneurs that can have your back, help hold you accountable, and support you through every decision and stepping stone.

How do I know if I have a good business idea?

Book in for a free chat with Chris and you can chat with her about your media business concept.

How much time do I need for the course?

You will need 1.5 hours every week, plus some reading & preparing time.

What if I can’t make these times or don’t want to work in a group?

You can book in for one-on-one mentoring calls with Chris.

How many people will be on the course with me?

It will be an intimate group, no more than 15 like minded go-getters who will quickly become your biz cheer squad and business BFFs.

When is the next course?

Next program starts 23 August 2021.

How do I know if it is right for me?

I have designed the course to work for people who want to make a sustainable and profitable media business from an engaged audience. It is well suited to a wide range of media businesses. But the best thing to do is to book a call with me and we can chat through your current plans and see if this is a good fit.

Chris Edwards | Make it in Media

I’m a business founder & business coach, speaker and all time lover of start-ups. I run my international business from the comfort of my home in Byron Bay, Australia, and I help other entrepreneurs create the life of their dreams.

I acknowledge the Traditional Owners of the land on which I live, love, work and play, the Arakwal of the Bundjalung and pay my respects to Elders past and present. I extend respect to the Midjungbal people to the north and the Widjabal people to the west and all the First Nation people of this beautiful country I’m blessed to call home.