Make it in Media with Chris Edwards

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Book in your FREE no obligation readiness chat!

Do you want a profitable media business, but have no idea where to start?

Or are you looking to avoid all the pitfalls of the start-up journey?

As seen in

The Australian
The New York Times

Hi, I'm Chris Edwards.

I am an award-winning entrepreneur, founder, digital educator, coach and speaker who loves helping other entrepreneurs maximise their commercial opportunities!

I am passionate about media, and have created 4 media companies and 6 event concepts in the last 12 years across 4 countries (Singapore, Hong Kong, Bali and Australia) - so I know what it takes to create a dynamic start-up with explosive growth. If you are looking to harness the power of digital for your media start-up, let me guide you through the fundamentals, nail your revenue model, avoid the pitfalls and set you up for success.

Make it in media and turn your publication into a sustainable and profitable business.

Let's work together

Do you have a great concept but haven't got enough revenue streams yet?

Has your growth stalled or are you struggling to get the traction you need?

Are you worried that you might not understand the fundamentals of running a successful media or events business?

Book in for your free, no obligation chat.

Love Note!

Chris came into our business at the perfect time; we were exhausted by the nature of juggling a startup and young families and needed a clear strategist (and mind) to help us move forward. Chris has a wide range of lived-experience when it comes to media start-ups which is hard to find. This course would be invaluable for anyone in a media start-up or thinking of starting a publishing business.

‐ Louise Bannister
Founder & Publisher
Lunch Lady Magazine

Two hours with Chris has given me more clarity, confidence and realistic goals than I gained from a group mentoring program with a world renowned publisher. Chris is generous with her knowledge and really understands the challenges of media businesses from the ground up. I cannot wait to deep dive into this course with Chris.

‐ Kimberley Furness
Founder & Editor
Oak Magazine

I engaged Chris to wrangle the commercial strategy for an emerging publisher in 2020 and couldn't be more grateful for the direction and leadership she provided. The task wasn't easy or pretty, but Chris jumped in and was quickly able to diagnose leaky buckets and troves of opportunity across digital events, partnerships and more efficient financial modelling.

‐ Odette Barry
Odette & Co

I have worked closely with Chris and she is a powerhouse & savvy media leader. She can see revenue opportunities, workflow efficiencies and knows how to build a stellar A-grade team. Anyone who joins this course is going to walk away with a whole new understanding of media, a new confidence in their business strategy and the ability to have a clear path for their success.

‐ Leana Rack
Partnerships Manager
The Finders Keepers Markets

9-week Make it in Media Business Program

Have you started a media, events or publishing business but are struggling to get traction? Do you have questions around finances, pricing, distribution, marketing or how to resource your business? Perhaps you want to avoid all the pitfalls of starting a business in an industry you are unfamiliar with, or perhaps your knowledge is lopsided (you know one side of the business but need help on the other side)?

Make it in Media is a 9 week online course (so you can do it anywhere!) designed for small business owners or creatives that want to make it in the media industry.

Over the 9 week course you will learn

  • How to nail your unique positioning
  • How to maximise your revenue opportunities
  • Financial models and critical KPIs
  • How to determine what resources you require, and when you need them
  • How to build an audience
  • How to scale your media business
  • Receive personal one on one coaching from Chris
Make it in media with Chris Edwards

What will we cover?


Ready to Make it

  • Creating a media brand
  • Understanding and articulating your audience avatars & why it's important
  • Understanding the drivers of profitability
  • The weekly business KPIs you need to watch
  • Your 12 month roadmap
  • Your entrepreneurial mindset

People & partnerships

  • How and when to hire
  • How to attract the right people for your business
  • How to manage freelancers, creatives & suppliers
  • How to avoid scary invoices & unnecessary conflict
  • Navigating partnerships

Sales strategy

  • Revenue streams & how to determine what is right for your business
  • Pricing strategies
  • Pricing tiers - creating products that serve different client types
  • How to attract large sponsorships & how to keep them
  • Sales relationships & managing sales teams (even if you hate sales)

Distribution & Audience Growth

  • What are the key distribution channels, and their pros and cons
  • How to build your physical distribution
  • Digital distribution
  • Marketing strategies to consider
  • Email marketing
  • SEO
  • PR & self-promotion aka putting yourself out there!


  • Drivers of profitability
  • Audience to revenue calculations for digital and print
  • Fundraising
  • Budgeting, forecasting & monthly P&L
  • Managing cash
  • Money mindset
  • Financial support


But wait, there's more!

One on one coaching

You will get 2 x 60-minute coaching sessions with Chris, where we can workshop your specific business challenges

Industry experts

You will get access to 2 x industry sessions to learn from an award-winning digital entrepreneur and SEO expert - where you can ask them anything!


You will have access to a closed Facebook group of founders who are running magazines, podcasts and digital media businesses who will be your community of peers. This community will support you (along with Chris) with any questions you might have along the journey!

Bonus: Industry Expert Q&A Session

Tim Duggan

Author & Co-Founder of Junkee Magazine

Tim co-founded several digital media ventures, most notably Junkee Media, the leading digital publisher for young Australians, which was acquired by ASX-listed oOh!media.

Tim's first book, 'Cult Status: How To Build A Business People Adore', was named the Best Entrepreneurship and Small Business Book at the 2021 Australian Business Book Awards, and his second book on creativity in the workplace, Killer Thinking, will be published in 2022.

Tim is also currently the Chairman of the Digital Publishers Alliance, a group representing over 100 titles from the leading independent publishers in the country, as well as working with a range of businesses he is passionate about.

Tim Duggan
Kate Toon

Business Coach, SEO Lover, Copywriter Podcaster, Speaker, Author, Hula Hooper

Kate Toon is an award-winning entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves.

A digital marketing and SEO educator, Kate is a straight-talking copywriting coach, author and podcaster, she is a confident, entertaining and in-demand speaker.

Kate has spoken at events around the world including Yoast Con (The Netherlands), Digital Marketing Australia, The Copywriting Club IRL (New York), Click Engage Convert, The Copywriting Conference, and countless WordCamp events, virtual conferences and meetups.

Kate Toon

You'll walk away with...

  • A clear roadmap of how to make it happen
  • A strategic sales pitch for your business
  • A revenue plan for your business
  • The tools and techniques to build a profitable media business single handedly
  • The short-cuts I have learnt over the last 12 years
  • Understanding of all the elements from planning, people, marketing, finance, content and sales to set your business up for success
  • A community of small media owners who have your back!

Take away!

Make it in Media course takeaway

Your investment

Giving yourself knowledge, community & one on one coaching is one of the best ways to invest in yourself, your lifestyle and your business.

Next program starts 4 Oct 2022.

Are you ready? | Make it in Media

Are you ready?

  • Do you have a media or events business concept?
  • Do you know how to create content but lack the knowledge of how to monetize it?
  • Do you have an amazing concept that you need to stress-test and figure out the right revenue model?

Sounds like you are ready for some knowledge, community support and one on one coaching to get you to the next level!

Not sure if you are ready?

Book in for a chat with Chris

Why work with me?

Chris Edwards | Make it in Media Hi I’m Chris, I am the Founder & CEO (and sole-owner) of Honeycombers, HoneyKids Asia and Digital Collective Asia. Right now, my businesses enjoy an audience of over 1 million readers each month and consistently makes a 6 figure profit.

I am a passionate and enthusiastic entrepreneur, digital educator, business coach and business owner with over 15 years in the industry.

I started my first media business when I was 29 years old in Singapore, and whilst I had a background in marketing, and had worked as a General Manager for a publishing company - there was such a massive gap in my knowledge of running my own media business. You don’t know what you don’t know right?

When I started my business I just wish that a course like this existed, a course designed to not only help you avoid the pitfalls, but also create a community of other entrepreneurs to lift you up, provide support and help you thrive in your new media business - so you can make it in media!

Are you ready to back yourself?


Why group mentoring?

I believe in live calls (no pre-recordings here) and creating a small community of like-minded entrepreneurs that can have your back, help hold you accountable, and support you through every decision and stepping stone.

How do I know if I have a good business idea?

Book in for a free chat with Chris and you can chat with her about your media business concept.

How much time do I need for the course?

You will need 1.5 hours every week, plus some reading & preparing time.

What if I can’t make these times or don’t want to work in a group?

You can book in for one-on-one mentoring calls with Chris.

How many people will be on the course with me?

It will be an intimate group, no more than 15 like minded go-getters who will quickly become your biz cheer squad and business BFFs.

How do I know if it is right for me?

I have designed the course to work for people who want to make a sustainable and profitable media business from an engaged audience. It is well suited to a wide range of media businesses. But the best thing to do is to book a call with me and we can chat through your current plans and see if this is a good fit.

Chris Edwards | Make it in Media

I’m a business founder & business coach, speaker and all time lover of start-ups. I run my international business from the comfort of my home in Byron Bay, Australia, and I help other entrepreneurs create the life of their dreams.

I acknowledge the Traditional Owners of the land on which I live, love, work and play, the Arakwal of the Bundjalung and pay my respects to Elders past and present. I extend respect to the Midjungbal people to the north and the Widjabal people to the west and all the First Nation people of this beautiful country I’m blessed to call home.